See color like you've never seen it before - discernibly truer, richer hues that bring a new dimension of beauty to your home. Experience premium performance in a paint with incredible hide, and fade and color rub-off resistance.
With Aura paint you get washability in any sheen and color so you can choose the finish you want - Matte, Eggshell, Satin, Semi-Gloss - for whichever room you want.
Richer more enticing color thanks to our proprietary Color Lock technology. Available in the entire Benjamin Moore color palette of over 3,300 brilliant hues.
Fool-proof color coordination with our Affinity Colors palette - 144 harmonious hues that complement one another so coordinating colors is ensured.
Super fast one-hour re-coat time combined with maximum hide means you complete your project in less time. Even the deepest colors never require more than two coats.
Seamless touch-up lets your bring your perfect look back to perfect no matter what life throws at it.
Benjamin Moore Color Samples allow you to test a color before you commit to the time and expense of painting an entire room...